Consumers are going to begin receiving an avalanche of emails for seasonal deals in a matter of weeks–if they haven’t already! We’ve put together 5 emails to help you stand out from the crowd–and 5 tips to keep you from being the annoying guy at the party!
Gift Guide
A gift guide should be one of the first tools you put together as you prepare for the holiday season. Not only will it help make gift buying decisions easier for your customers, but sending a dedicated email will enable you to drive traffic exactly where you want it–and hopefully boost sales.
Think about which products would make great gifts, or even gift bundles, and showcase them with photos that pop and descriptions that entice.
We love how Revolve Clothing reinvents the gift guide by combing colorful product images with great copy to create something visually appealing and conversion-oriented:
Check out this simple, elegant gift guide email from Tom’s:
Like what you see?
Get the complete article and unwrap important advice for the holiday season by downloading our free 2014 Ecommerce Holiday Planning Guide.
You’ll learn how to:
? Prepare for key dates with a holiday planning calendar
? Optimize website design to increase conversion
? Build a holiday rush with SEO best practices
? Unwrap the season’s top shipping tips
? Run effective promotions that convert visitors into shoppers
? Send perfect holiday emails to jingle up sales
? Organize your time with a comprehensive holiday checklist
Give your business the gift of a successful holiday season! Download the complete guide today.
(Source from prestashop.com. Read the original article here)
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