If you’re an online merchant looking to expand your success, look no further than selling internationally. As consumers become more connected, they want the ability to buy anytime anywhere. It’s why cross-border transactions (CBT) has become a large opportunity of growth for merchants.
Did you know that cross-border online trade between the 6 largest markets in the world is estimated to be worth over £1 billion annually and this figure is predicted to triple by 2018. But before you start localizing your website for every country and language, it’s important to test international markets.
Although testing international markets may sound expensive, we have great news to share. Not only is it affordable, you can even make money while learning about the international demand for the products you sell through your online store.
Cross-border trade through online marketplaces
By leveraging a marketplace, you can easily expand your reach into countless international markets. Marketplaces like eBay gives you access to over 149 million active buyers worldwide. Listing products on eBay’s international marketplace, helps you reach 20% of their buyers who regularly purchase from international sellers – with the remaining 80% saying they’d do so for the right product.
Selling on eBay helps you build a feedback history making it the best first step to cross-border sales. After each sale on eBay, buyers can leave feedback – consisting of a rating and short comment. Based on this feedback, sellers can improve their product descriptions, customer service, shipping options and pricing – to name a few.
Choosing where to sell
Which countries should you target? It depends. Generally, your target market should have a high adoptions rate of online shopping, with limited domestic sellers. However, to determine if your product(s) are right for your selected markets, start by selling through a marketplace. Once you’ve completed sales, you’ll know which counties you should sell to and optimize for.
Getting started with marketplaces
Depending on your shop and the number of products you sell, there are different ways to get started. Smaller businesses with a limited number of products, can start by listing products and offering to ship internationally. When customers browse and search eBay’s catalog, your products will be made available.
Medium-sized businesses with a substantial catalog of products, can open an eBay Shop.* In addition to listing your products for millions of users to purchase, you can create a fully-customized central shopping destination for your products to build your brand. You can also boost sales with marketing tools and list your products for longer at more cost effective prices.
To take advantage of all these features, import your products effortlessly with eBay’s free module. The eBay module was recently updated to help PrestaShop merchants effortlessly master cross-border trade.
*Please note that only Top Shop and Premium shops (DE), Boutique A la Une and Boutique Premium (FR), Negozio Premium and Negozio Premium Plus (IT) or Tienda Avanzada and Tienda Premium (ES) types of shops on eBay have international selling capabilities.(Source from prestashop.com. Read the original article here)
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