The 14 Most Popular Articles of 2014

The end of the year is coming up. It’s time to take stock of the past year and also give thanks! We’d like to thank you, our readers, who’ve been with us for all of our posts and made valuable contributions.

You’ve found these articles interesting and compelling, you’ve liked them and commented on them – but perhaps you’ve missed a few. Here are the top 14 most-read articles of the year from the PrestaShop blog – make sure you haven’t missed an important one!

1. Building an Online Store: 10 Questions to Ask Before Hiring an Ecommerce Developer

Finding the developer or the agency to build the store of your dreams is easier said than done! We’ve made a list of the 10 essential questions to ask before hiring an ecommerce developer.

2. The 10 Best KPIs Every Online Store Owner Should Keep an Eye On

Determine what your strengths and weaknesses are by tracking your store’s performance, and grow your business. Here’s a non-exhaustive list of key performance indicators you should keep an eye on.

3. 5 Creative Online Business Ideas for Ecommerce Inspiration

Are you thinking about your ecommerce project and looking for an original idea to set yourself apart from the competition? Don’t miss this article which will inspire you, with stores that have brought some original thinking to their sectors.

4. 10 Free Tools for Every Ecommerce Professional

This is the ideal article for ecommerce professionals on a limited budget! From design and SEO to user testing and password management, here are 10 free tools that will make your life easier and boost your business.

5. 5 Examples of Ecommerce Product Pages That Convert

Everyone knows that product pages play a crucial role in your visitors’ purchasing decisions. Simple optimizations can dramatically increase your conversion rate. Find out what they are in this article!

6. How to Create an Online Store: 10 Steps to Write Your Business Plan

It’s a required step for all entrepreneurs, but it can turn out to be complex. There’s a lot of information in a business plan, and it’s not always easy to keep track of everything! Here are the 10 key steps for making a good one.

7. DIY Ecommerce Guide to Gorgeous Product Photography

Here’s the perfect guide to taking gorgeous product photos. Thomas Kragelund, an expert in product image optimization, reveals all his secrets for visuals that will improve your conversion rate.

8. 5 Secrets for Better Ecommerce Conversions

Conversion: the holy grail of ecommerce. Set off on your quest for a better conversion rate by implementing the 5 simple tips we share with you in this article.

9. How to Find the Right SEO Keywords for Your Online Store – Part 1/2

Our SEO specialist explains step-by-step how to find the right keywords for your online store. In the second part of the article, learn how to structure your ecommerce site with these keywords.

10. E-mail Marketing: 6 Examples of Ecommerce Marketing Emails That Work

E-mail is not dead! When it comes to drawing traffic to your site or building customer loyalty, it’s an ideal communication tool. Learn about best practices for email marketing and take inspiration from these examples of emails that work.

11. 10 Essential Ecommerce Metrics for Google Analytics

To get more information about your performance and better understand your user flows through the conversion funnel, read this article on the 10 essential ecommerce metrics for Google Analytics.

12. 10 Things I Wish I Knew Before Opening an Ecommerce Site

Ecommerce site owners share their experience with you, talking about the 10 things they would have liked to know before opening their online store. Read this article and you’ll be ready to launch into your own ecommerce adventure.

13. 12 Free Ways to Grow Your Ecommerce Business

Did you know that there are many free ways to grow your business and your sales? Here’s a quick overview of these free tips!

14. 7 Strategies to Implement When Your Website Traffic Drops

What should you do when your online store shows a serious drop in traffic? First piece of advice: above all, don’t panic! We’ve got 7 strategies you can implement to turn that trend around.

Keep reading our blog and find lots of good advice so you can succeed online and take advantage of everything PrestaShop has to offer!
What if you’re not a merchant yet? Bring your ecommerce plans to life by downloading PrestaShop for free today!

(Source from Read the original article here)

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